Mystery Thriller Week Guest Post: The Secret Novel-Writing Formula (Maybe)… by Colin Garrow


Writing a book series can feel as if you’re recreating the same thing over and over. And if the series is successful, maybe that’s exactly what’s going on – that, to some extent, the author is dipping into a kind of formula as a basis for each new volume. So if that’s true, is it a technique other writers can use?

The subject first cropped up for me when I saw the 2015, Jack Black movie ‘Goosebumps’ – a nice, homely, scare-fest for children everywhere. Watching the film, I wondered about the books that inspired it, and specifically, their creator, RL Stine. While I was aware of Stine’s work, I’d never read any of the books, so I did a bit of research, thinking maybe I could tap into whatever magical blueprint he’d discovered, if in fact there was one. But more of that later.

Every so often some clever-clogs boffin comes up with a smart scheme to crack the novel-writing business, or to put it another way, a plan that’ll work for just about any book and make the whole write-a-bestseller thing so much easier.

Back in 2014, a group of scientists thought they might’ve discovered that very secret with an algorithm that could predict (with a fair degree of accuracy), whether a book would be a commercial success or not. Their results showed, amongst other things, that writers should stay away from all those pesky clichés and verbs. Well, okay, that’s kinda obvious, but to be fair, those scientists were only able to ‘predict’ stuff with books that had already been successful.

So is it possible to create a formula, plan, outline or whatever, that can work as a template?

Apparently, best selling horror writer Stephen King used an outline for his book ‘The Dead Zone’, but otherwise he never plots his novels. Instead, he simply takes a bunch of ideas and explores where they take him. Which is the pretty much the method I’ve been using myself (Cheers, Stevie).

Another writer, John Baldwin, came up with a 10-point formula for the thriller genre, which includes things like: The hero has a team of experts behind him; Two or more of the team must die, and my personal favourite – If you get stuck with the plot, kill someone.

One of sci-fi and fantasy writer Michael Moorcock’s creations was the influential anti-hero Elric. Moorcock later revealed the early Elric books were written quickly over a 3-10 day period, where he would regularly notch up 15,000 words a day! If this sort of regime doesn’t scare you off, check out his book ‘Death is No Obstacle’ which outlines his methodology in great detail.

But getting back to Goosebumps…

Considering the ‘Goosebumps’ books have sold more than 400 million copies, Mr Stine is obviously doing something right. So looking at a sample of his output, I calculated that a lot of them have a few things in common:

  • A scary title
  • A scary cover
  • An average word count of 40,000
  • An average of 20 chapters


Of course, there are other factors at work here too, but I didn’t want to get into an analysis of exactly what it is that makes the books work, so I started thinking about creating my own series of horror books for children and what that might involve.

First of all, I wanted to offset my other creative projects, so it has to be something I can write quickly, and since that’s one of the things I’m quite good at (as long as I’m inspired), that’s a great start. Next, I decided instead of creating each book as a separate entity, I’d come up with a town and a bunch of characters who could inhabit my world, that way, I wouldn’t be starting from scratch every time. The only other thing I needed was a series title.

So now I have a the makings of a series, Trepidation Avenue, the title of the first book The Demon of Devilgate Drive and a nice array of characters to inhabit my scary town. With the first book well under way and notching up an average of 2,000 words per chapter, it feels like I’ve got my own special formula.


Except I haven’t really, because I’m still very much a seat-of-the-pants type of guy, so there’s no plot outline and I’ve no idea how things are going to end. But with the help of a few basic guidelines to keep me on the straight and scary route, I reckon I might be onto a winner.


So when they make the movie of the series, I think I’ll go for Christopher Walken as the bad guy. Or maybe Meryl Streep in Cruella DeVil mode…or…



Huffington Post –


Wet Asphalt –


RL Stine website –


Colin Garrow


February 2017

Thanks to Colin Garrow for this guest post celebrating Mystery Thriller Week.

Colin Garrow grew up in a former mining town in Northumberland. He has worked in a plethora of professions including: taxi driver, antiques dealer, drama facilitator, theatre director and fish processor, and has occasionally masqueraded as a pirate. All Colin’s books are available as eBooks and most are also out in paperback, too. His short stories have appeared in several literary mags, including: SN Review, Flash Fiction Magazine, Word Bohemia, Every Day Fiction, The Grind, A3 Review, 1,000 Words, Inkapture and Scribble Magazine. He currently lives in a humble cottage in North East Scotland where he writes novels, stories, poems and the occasional song.

As a participating MTW author, Garrow has several books available including his latest Death on a Dirty Afternoon.

One thought on “Mystery Thriller Week Guest Post: The Secret Novel-Writing Formula (Maybe)… by Colin Garrow

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s