As you may have gathered, I have a book I am about to release. My expected launch date is June 2, 2017. Now that might sound like plenty of time to get all my proverbial ducks in a row, but it is a race against time. I have spent the last six months researching the best way to promote a self-published book, and so I thought you might want to see in an encapsulated form, what I have discovered.
As far in advance as possible:
- Create your author website or author’s blog.
- Create an Author Facebook account or spruce up an existing author page.
- Tweet out your author page and share on Facebook. Share on your personal Facebook pages and in groups.
- Share your character’s journey on Twitter, Facebook, blog, and Website.
- Set up Mailchimp or other sign up forms for newsletters.
- Create a relationship with reviewers, bloggers, and readers.
- Arrange for beta readers, editors, illustrators and cover artist.
- Polish your book blurb and your elevator blurb.
Two Months before anticipated launch:
- Provide books to beta readers.
- Final line, copy and editorial editing,
- Final proofreading once all the changes have been made.
- Begin to introduce characters in blog posts, Facebook posts, and tweets.
- Create an email address for character reader interaction, if wanted.
- Begin to network with parent/genre specific groups on Facebook, Twitter, and blogs.
- Upload to Amazon as a pre-order. Preorders will also secure your title and author page on Goodreads.
- You can upload an unedited version without a cover up to three months in advance as long as you make sure to upload the final version 3 days before launch.
- As soon as the book is listed on Goodreads, create a giveaway to encourage interest for your new release. Set giveaway to end on launch day.
- You can set up the giveaway on Goodreads once you have set up the pre-order, it helps to have a cover for Goodreads. Giveaways take a week from set-up to the start date of the giveaway. Plan on having the book in contest mode for at several weeks. The longer the better.
- Reach out to other bloggers about potential guest posts and character interviews.
One month before anticipated launch:
- Increase name branding in all platforms.
- Confirm blog interaction with the correct genre bloggers. Arrange interviews, launch day events and guest posts leading up to the launch.
- Create author group on Facebook inviting reviewers, supportive friends and network members such as illustrators, editors, bloggers, and known readers.
- Confirm launch date and start sharing definite launch date.
- Send out welcome newsletter introducing your characters, interesting information, and launch date.
- Remind the newsletter readers of the Goodreads giveaway and invite them to read and review to make your launch a success.
Three weeks before launch:
- Send out Newsletter announcing the launch date, request for ARC reviews, and guest blog opportunities. Never hurts to have new bloggers interested in hosting a post.
- Host a cover reveal. Invite all your readers, friends, blogger friends, twitter followers and Facebook audience.
- Advertise Cover reveal in Goodreads on groups for writers, readers, genre specific groups.
- Make a Facebook page for your book. Invite people that enjoy your work to visit the page.
- Make the page a merchant page with the buy now button. Learn how here!
- Like similar genre pages as your author page and book page.
- Right, click on the down arrow next to the like button and you can like the page as your author and book pages.
- Create a presence in Goodreads leading up to your launch.
- Post on Goodreads in both groups and review areas.
- Reach out to reviewers as soon as you have an advance copy available.
Two weeks before launch:
- Provide the links for your book to ARC readers on both amazon and Goodreads.
- Send out newsletter thanking the ones that have joined your group, ARC launch team, and provided support by spreading the word.
- Invite readers to pick up your book on launch day or using the preorder button on amazon. Provide links.
One Week before launch:
- Post blog posts reminding followers of your launch. Invite them to the giveaway on Goodreads. Invite them to read and review your new book. Thank them for being a huge part of this process.
- Blog about your release on your Goodreads author blog.
- Bring your author page on Goodreads and Amazon up to date. Make sure you have a professional look and have connected your blog to your amazon Author page.
- Create a launch party on your group page and send out invitations to those on your regular friends’ list and author page followers. This is your moment to shine.
- Read your reviews.
- Contact any reviewers that posted and thank them for being a part of your exciting day.
- Enjoy your launch day party.
- Blog about your exciting journey and share any early reviews. Remember to attach links to your books and author page.
- Enjoy the fact that your much-loved project is now safely in the hands of the public.
I am about 5 weeks from launch and I welcome any other ideas. On my first book, I did not promote my first book as I should have and I paid the price. After much study and intense reading, I created my schedule. I am excited to be this close and I do rely heavily on my own schedule. I hope these ideas help you along the path to your book launch. If you would like to be a part of my launch team, let me know. You can also find Sojourner McConnell on Facebook, Brand spanking new Facebook Group, Twitter, Goodreads, The Path of the Writer, and Amazon.