Marketing Tip for Selling Books on Facebook With No Personal Information Shared

I wanted to share with you a few options for marketing on Facebook even if you do not want to have an active Facebook account for yourself.

Facebook is a huge opportunity for authors that are looking for just one more book sale, one more reader and that elusive one more fan. Many people do not trust Facebook as a platform where they want to spend their time and do not enjoy sharing their personal information with the powers that be like Zuckerburg and other corporate entities. I have the perfect solution for you as an author.

Create a Facebook account. A master account as it were. You do not need to have friends, photos, locations or any of the other more intrusive information listed. It is enough to say Your name or Pen name and your occupation as Author.

Once you have that created you are able to build pages. These are simple enough to create you simply use the drop down arrow on the very edge of your facebook header and click Create Page.  create page Book Title on Facebook Vicki Goodwin

Next name your page The Title of your book. Once you have chosen the style and titled your page, you will want to add the book’s cover art, your blurb or back cover description and other information that you feel will help sell your book to potential readers. choose style of page for Book Title Facebook Vicki Goodwin The Page Turner

Now comes the tricky part.  This is where the images will come in handy.  On the top of your new page, you will go to settings. Click settings and you will see the settings options come onto the screen.  Book Page settings marketing tips for Authors on Facebook Vicki Goodwin

On the left-hand panel, you will find Edit Page as the third option from the top. Click Edit Page.  The Edit page screen will appear and you will be looking for Templates.

Edit Page for Boook Page on Facebook Marketing Tips by Vicki Goodwin

Click Edit beside the current template and you will be asked to choose which template you want to use on your new book page.   Choose Shopping. It is actually about half way down the list. When you exit the screen you will see your page now has a shop now button.

On the left-hand panel of your page, you will see the shop option has been added to the list. Click Shop. Add products to your Title page on Facebook Vicki Goodwin The Page Turner

Click add Products in the center of the screen. This is where you will add products to your page. Go to the Amazon or other Retail link and get the URL for your book. Add your book cover in the add photo slot.

Add Product URL area for Selling your book on Facebook Vicki Goodwin The Page Turner

Name your product the title of your book and the price that it is available on Amazon or another retailer. If the product is on sale, you are able to share that on this screen. Once again describe your product using genre and other keywords that describe your book. Add the retail URL in the space provided and slide share this product on your page.  Hit Save.

The last steps will take you back to the Book Title page and hover over Shop Now.  A drop down menu will appear and you will click Edit Button.  You will click Shop on your Website. Edit the Button on Title Page on Facebook Vicki Goodwin The Page Turner

 

 

 

 

Once you click Shop on your website, a box will come up that asks for the URL of the book once again. Add it again in the space providedAdd URL to Book Title on Retail Shop Vicki Goodwin Thr Page Turner and you are able to have people buying your book without having to hang around on Facebook giving personal information.

You are able to do this with each of your books. There is a second part that is just as important. When you find reviews about your books click share to facebook, use the drop down menu and share the post on your books page using hashtags like

There is a second part that is just as important. When you find reviews about your books anywhere on the internet remember to click share to facebook, use the drop down menu and share the post on your book’s pages using hashtags like #fivestarreview,  #mybooktitle, or #myauthorname.

Your posts are advertising for you, sharing your good news and keeping you off of the Facebook platform.  The sharing of posts to the Book’s Facebook page works even if you are active on Facebook. It keeps your book in the public eye and invites readers to take a peek at your work.  Share any book signing event posts or author interviews on the book pages too. It is a wonderful tool reaching potentially thousands (read millions) of new readers.

I hope you enjoyed learning a little trick about promoting your book. If so, leave me a comment. I will keep looking for special little-known tips and tricks for you.

Indie vs. Big Six: The war rages on! Guest Post by Steven Perkins

Indie vs. Big Six: The war rages on!

The following may seem controversial.

And yet, evidence looms the ‘big six’ traditional publishers may be covertly manipulating or stifling indie book sales!

The sort of tactics about to be revealed will no doubt seem underhanded, even morally repugnant. Though dubious, these may not be considered unlawful or unfair in the normal scheme of legitimate corporate business practices. Both online retailers and major publishers are in the business of selling books to make a profit. From the perspective of maintaining a profitable business model, online retailers are more likely to feature products that are perceived to have better long-term sales potential, than upstart products perceived to have little or no overall market impact. But, like any new movement, whether political or literary, there will always be resistance. It seems there is no exception when it comes to ongoing efforts on the part of the ‘big six’ to hamper the market growth of indie authors and publishers. It could very well, most indie authors are not even aware of the weapons used against them. Ultimately, it can be difficult to police tactics one may not be fully aware. After all, one cannot effectively fight an enemy that refuses to reveal itself on the battlefield.

Not too long ago, encountering a harrowing story involving an aggrieved independent ‘romance’ author, one decided to curiously investigate. What one at first found, seemed incredulous. However, under greater scrutiny, the story of this anonymous author gained credence. The indie author in question claimed to have made a shocking discovery. She found her digital sales may have been capped via what can only be described as covert skullduggery.

Though appearing to sell briskly, her book was inexplicably halted at a certain rank in the best-selling category list, while similar books affiliated with big six publishers, not selling as comparatively well over the same sales period, continued to rise. Of course, this unfairly limited her book’s visibility, which meant not only was her title capped at a certain rank, it began to plummet shortly thereafter. After employing some investigation of her own, she discovered that sales algorithms were being manipulated in favor of titles published by the big six, perceived by the online retailers to be bigger sellers over the long haul. While the author appeared to possess no ability to pursue legal recourse, this underhanded scenario may not be an isolated case. Consulting various online indie author blogs, similar experiences appeared to have been luridly detailed.

What does this ultimately mean?

 

BIG SIX COLLUDING WITH ONLINE RETAILERS!

 

It may imply unscrupulous, but apparently not unlawful collusion, between big six publishers and major online book retailers. Obviously, such continued covert practices leave indie authors out in the cold, suffering from limited visibility and loss of increased sales growth. The real story in all of this speaks to a more cogent, but less obvious analysis. While big six publishers may collude with online retailers to better position their digital titles over those of indie authors, they are also able to continually exert greater influence and control over print copy distribution and pricing.

Let’s face it, despite growing popularity for digital books, sales of print copies, in the way of paperbacks and hard covers, is still where the real revenue is generated.

Considering this aspect of the publishing business, the big six still hold a commanding advantage over their indie counterparts. Recently, an example of this reared its ugly head in an ongoing dispute between Amazon and a major publisher over print copy price fixing. Naturally, the major publisher claimed Amazon’s pricing policies per their print titles worked against their best long-term business interests. The essence of the dispute involved Amazon’s repeated efforts to discount all print titles. Seeking greater control, the big publisher invoked what is termed the ‘agency model’, meaning while Amazon’s list price was significantly lower than the publisher’s suggested price, the latter was still able to collect royalties at a higher price point, while still able to move the same number of units corresponding to the discounted rate.

One can only imagine Amazon’s jocular reaction if indie authors bravely endeavored in attempting to negotiate for themselves such a lucrative arrangement. These sorts of scenarios demonstrate the disadvantages indie authors face in open market competition against a foe possessing both superior financial and negotiating resources.

Is there no recourse for indie authors in gaining for themselves similar market leverage?

The irony in this; in obtaining favor from online retailers for ultimate control over print distribution and pricing, the big six are continually at a disadvantage when it comes to digital publications. If indie authors continue to consistently publish digital works consisting of high quality content coupled with comparatively lower pricing, ultimate victory in the long term over the big six, seems not only realistic but perhaps, inevitable!

 

  Steven Perkins has written two engaging books that have been well received and rewarded with excellent reviews on Amazon. This guest post allows Steven to speak to an issue that has not been addressed openly but needs to be.  I offered my blog as a way for Steven to pass along his insights as well as bring his work to light. As one of over 200 respected MTW authors, I am glad to give him this opportunity. You can find Steven Perkins books, Raging Falcon and American Siren, on Amazon both in paperback and Kindle Unlimited.

During MysteryThrillerWeek you can learn more about Steven and his two books when he hosts an hour on Facebook February 12th, 10:00 PM EST.

By signing up as a Mystery Thriller Week fan on the website, you will have full access to all event such as this one.

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Day Three of NaNoWriMo Ends

Three days of writing, thinking, planning, and adjusting preconceived notions, have provided me with 6425 words, loosely four chapters and a pretty good idea of where this story is heading.  The mystery is afoot, one clue is in hand. The key to the clue is missing. The meeting of minds is commencing. The inane doxology of ice cream has been spoken.

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Did you know that post it notes were invented in 1980? There was no valid use for the weak glue until four years later when the 3M inventor’s friend decided to use it to hold his pen in place on his choir book.  Yes, that’s the holy grail of this researcher’s treasure hunt.

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I have not quite gotten to the one little blurb I presented myself with last month for inclusion into the book.  Yet, it is only three days in. what did I expect?  After a flying start, an overwhelming night, and a night of sleep, things started to get on an even keel today. Since it was a day scheduled to spend some time with the editor on the Shepherds book, I didn’t even approach NaNoWriMo writing until 8:00 pm.

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Is that a real word or a southern phrase?

Still working on the plans for #MysteryThrillerWeek.  I am loving the ideas for the event, just need  more bloggers and authors involved.  Make this event helper happy, sign up and let us see that interest. You can find us at mysterythrillerweek.com, at Goodreads.com, and at Facebook.com . come join the fun. Get your name out in the public eye, have reviews provided, meet your fellow authors, meet publicists. This event is for and about you.

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#MTW PLANNING SESSION 11-3-16 AT 7:00 PM EST. FACEBOOK GROUP EVENT!

EVERYONE IS WELCOME!  BRING A FRIEND, ANOTHER WRITER, OR A FELLOW BLOGGER. WE NEED YOU!

 

Also  bring your social media ideas for 10 days of Mystery and Thriller goodness. We want to hear everyone’s ideas and thoughts. This is all about you, Mystery Thriller writers, Join in and get involved!

 

WHAT IS #MYSTERYTHRILLERWEEK? 

An annual event that celebrates the Mystery, Thriller genre. Welcome to all writers, published or unpublished. The first annual Kickoff week begins Feb.12, 2017!

From February 12, 2017, until February 22, 2017, Authors, writers, bloggers, interviewers, and fans will unite to share the latest and greatest traditional and Indie mystery and thriller books available.

CAN I JOIN IN? 

Anyone that writes, blogs, reads, loves, and promotes mystery and thriller books can join in the fun.  In order to make this a success, we need participation from people willing to provide books to reviewers, bloggers to review these books, as well as interviewers who will allow us to get to know these amazing writers. Fans we need you to join in the events and meet and support these writers.

I’M NEW HERE: WHERE CAN I SIGN UP? 

The official website is www.mysterythrillerweek.com. Sign up there, keep up with the events and see who all is involved. Sign up as a writer or a blogger there are plenty of opportunities fro everyone.

WHAT CAN I DO TO HELP?

Pass the word along to other bloggers and writers.   Tweet hashtag #mysterythrillerweek and get others involved.  We are excited to be bringing this event to life and look forward to working with you.

Join us for a planning meeting on November 3, 2017, on Facebook. Join in here.

The Shepherds of Donaldson Park has a Facebook Page!

Sojourner McConnell, Zach, Molly, Drew, Morgan,  Hans and I, want to invite you to like the new  Shepherds of Donaldson Park  Facebook page.

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There are a few pictures of some of the main characters in this upcoming contemporary novel. With exciting events planned as we travel on this journey to release. This is my first attempt at humor and romance so I am very happy.

I hope you will join me as we prepare for the official cover reveal and character blurbs. Of course,  I will be posting similar events on this blog, but you know, it is Facebook and that will make it more fun, more interactive and just a lot more of a group event.We hope you will like the new page and follow along on this journey.

Today the manuscript went to the editor for a final edit. I am nervous and stoked at the same time. He is going to find my little grammar errors and my little typos that have skated past the proofreading, the beta readers, and my read through.  Those are so embarrassing, but he is very thorough so I know he will find some.

Today is just an emotionally high day! Thank you for sharing it with me.

Meet the crew:

Morgan Payton : Career woman determined to achieve her newly revised list of goals one item at a time.

Drew Anderson: Thoroughbred horse breeder living on the outskirts of Lexington Kentucky. Learning the horse business from the ground up.

Jude: Best friend to both woman and beasts.

Zach: Black Tri Australian Shepherd with an arch nemesis or two.

Molly: Red Tri Australian Shepherd born to lead and born to run, loves ducks.

Hans: 6-month-old German Shepherd  attempting to keep both ears up and his chewing to a minimum.

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Hans

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Recap of the Indie Author Day Event on Facebook

Let me start by saying that when I first heard of the event I was immediately interested. What a wonderful way to meet other indie authors and learn from them. As an author of an indie publication, the marketing for the book falls on my doorstep.  I can use all the help I can get.

The day started at Midnight EST and I stayed up until 5:30 so that I could support the other authors and make sure they were not alone.  That was the number one fear. That no one would show up for the hour.  It was great to actually see how many readers and writers showed up for each hour.

The questions were interesting and extremely thought provoking. So many people asked for advice on publishing and writing. As an indie author, that is a huge question. Everyone has their own writing schedule and timetable, so it was so enlightening to see how others plan out their writing day.

Continue reading “Recap of the Indie Author Day Event on Facebook”